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Why bronze is the watch trend that won't die (and the pieces to snap up now) - Vimarsana News

Why bronze is the watch trend that won't die (and the pieces to snap up now)

Why bronze is the watch trend that won’t die (and the pieces to snap up now) A material that has been revered since the mid-4th millennium BC, bronze has come of age in the watch industry 3 January 2021 • 7:00am The case of the Vertex Bronze 75 gives it a vintage look that suits the design's Second World War origins While by no means the first to ever use bronze in a timepiece – nautical instruments have long appreciated the alloy’s benefits – it was undoubtedly Panerai and its 2011 Bronzo that started the current trend for the material. Following the immediate sell-out of that wa...

Watches in 2021: Luxury brand CEOs talk about the future of the industry - Vimarsana News

Watches in 2021: Luxury brand CEOs talk about the future of the industry

Share How the watch business is doing in these times depends on where you’re looking, with sales in some countries virtually on hold as others cautiously recover, and one in particular speeds ahead. The watch industry is no stranger to threats to its very existence; there have been three in the past 50 years. The first came with the “quartz crisis” of the 1970s, when the introduction of cheaper – and more accurate – battery-powered watches decimated the traditional industry thanks to sales suddenly falling 15 per cent; and the second was the financial crisis of 2009 that left sales ...

Source: afr.com