Prince Edward Island signs exclusive tourism marketing deal with NHL - Business News
Canada’s smallest province is looking to boost its tourism profile by capitalizing on the popularity of the National Hockey League.
Source: castanetkamloops.net
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Tourism P.E.I. shoots and scores NHL marketing partnership
Tourism Prince Edward Island and the National Hockey League have entered into a three-year marketing partnership that will see the Island branded as the NHL’s official travel destination.
Source: cbc.ca