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The acquisition is a feather in the cap for the entire travel industry, Frosch executives say, as well as an indicator of the strength of the travel agency community specifically.
Executive teams at Frosch as well as existing consortia relationships are expected to remain in place, according to a report by the Beat, a Travel Weekly sister publication.
Frosch continues to make pandemic-era acquisitions, this time taking a majority stake in the corporate travel division of Ann Arbor, Mich.-based Conlin Travel.
| From left, Kimberly Wilson Wetty, Jennifer Wilson-Buttigieg, Brian Buttigieg, Valerie Wilson, Richard Leibman, Lara Leibman and Bryan Leibman. Consolidation among travel agencies was heating up even before the pandemic. And now, more than a year into the Covid-19 crisis, with margins stretched thin, cash in short supply and buyers and sellers both looking to strengthen their competitive positions through mergers, it has become an active marketplace for agencies that have the capital and drive to grow through acquisitions. Last week, two major acquisitions were announced. Frosch Internation...
âA Historic Acquisitionâ: FROSCH and VWT Talk Acquisition May 06, 2021 From left to right: Kimberly Wilson-Wetty; Jennifer Wilson-Buttigieg; Brian Buttigieg; Valerie Wilson; Richard Leibman; Lara Leibman; and Bryan Leibman. The deal will see VWT operate under the FROSCH umbrella. It will also see the bringing together of two of the travel industry’s most storied families, the Wilsons, led by Valerie Wilson and her children, and the Leibmans, led by Richard Leibman and his children. Richard and Valerie have a relationship that goes back almost four decades. The two met on a joi...