MRM appoints Jonathan Beh as China CEO | Media
As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.
Source: campaignasia.com
Bryce Whitwam News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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China's muted award presence at Cannes Lions 2023: A creative shortfall or Western blind spot? | Analysis
SOUNDING BOARD: With four combined Lions this year and countries like Australia, New Zealand, and Japan leading the Lions tally for APAC, is a lack of good work or undue bias holding China from claiming its creativity throne at Cannes? Leading industry experts weigh in.
Source: campaignasia.com
Winter Olympics: Eileen Gu's China choice pays off... for now
BEIJING - When Eileen Gu won Olympic gold in the Big Air, sales of her red Anta ski suit, complete with slip drag reduction technology, surged 20-fold on Chinese e-commerce platform JD.com. Luckin Coffee sold out of Gu-endorsed drinks, with a spike in cup-holders bearing her image, and the Chinese chain immediately said it would launch more Gu-linked products throughout...
Source: asiaone.com
Eileen Gu's China choice pays off... for now
Eileen Gu's China choice pays off... for now
Source: koreatimes.co.kr