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An illustration of the Smart Shooter system in action (Captain Fred Warmer)
Michal Mor and Shir Ahuvia joke about how army officials are always slightly stunned when they meet them for the first time two knowledgeable women coming to sell them an artificial intelligence-based shooting device that makes rifles smart, more accurate and deadlier.
“It once happened that after presenting our technology, a senior engineer asked me: How do you know all of this? Is your father a rocket maker?” Mor, the CEO of the startup Smart Shooter, said with a laugh.
“It is very hard to break stigmas,” she said in a Zoom interview with The Times of Israel, but she and Ahuvia, VP Product at the firm, are doing it slowly and relentlessly, she said. “People who get to know us don’t question our abilities anymore.” ....

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