Game-changer? ‘If you combine our new portfolio and historical brands, we can transform the game’ Budweiser Brewing Group’s Jean-David Thumelaire explains Jean-David Thumelaire describes 2020 as a ‘weird year’ to be pushing Corona in the on-trade – for obvious reasons. Now, with what he sees as the ‘real’ reopening in sight, he discusses the art of post-pandemic planning.
You’d be mistaken in thinking that navigating Boris Johnson’s post-lockdown roadmap would be a simple journey for someone who has racked up air miles across 30 different countries during a 10-year stint at AB InBev.
Yet despite approaching the task with an “ambitious attitude”, Budweiser Brewing Group’s new UK on-trade sales director, Jean-David Thumelaire, reveals that his team’s plans are changing “all the time”.