Volusia County beach approach sponsorship idea stalls
Most County Council members on Tuesday were cool to County Chair Jeff Brower's proposal to sell naming rights to beach approaches. The idea was that the money raised could offset the funds lost by eliminating beach driving tolls to locals. Meet me at the Bud Lite Beach Approach! Somehow, the council majority just wasn't in the mood to blow up the current beach budget. The notion of funding beach activities through corporate sponsorships is hardly new. Treating lifeguard towers like bus-bench advertising, for instance, has been floating around since the 1990s. Back in 1992, then-Beach Direct...
Source: news-journalonline.com