Thanks Facebook, but we'll take it from here
by Charlie Spargo Laurence Cresswell, Paid Media Product Manager at Summit Media, challenges the notion that Facebook is the 'one stop shop' to success in paid social - based off the findings of the company's recent 'Voice of the Customer' survey. If I had a pound for every time I’ve heard a Facebook rep recommend increasing budget in a dynamic product ad to improve performance, I wouldn’t have to work for a living. I get it, their job is to get clients to spend more money on Facebook and increasing DPA spend is normally a good way of rinsing a few extra pennies out of customers at ...
Source: prolificnorth.co.uk