Georges St-Pierre announces new partnership with Budweiser Zero
“Starting off 2021 strong by joining #TeamZero,” St-Pierre announced. While it’s unlikely many people are going to be rushing to pick up a case of non-alcoholic beer in 2020—one of the most challenging and alcohol-sodden years in human history—this is definitely a lucrative deal for St-Pierre. When it comes to beer sponsorships, it doesn’t get much bigger than Budweiser. As we covered, however, many fans are likely to be disappointed by the MMA legend’s announcement. Naive as it may have been, there was widespread hope that St-Pierre might be announcing his return to the Octagon...