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In New York City, the pizza place is sacred ground--venerated, visited religiously, fought over with ferocity--whether you're talking about the local slice joint, the casual family restaurant, the destination-worthy party spot, or some combination thereof.
"I said to people, 'Just give me something that you make at home, I don't want money,'" Lamonaca told Gothamist on opening day at his new shop near Union Square. "So the first barter was for homemade cocktails, then homemade lasagna, and lots of pasta... but then it got crazier and crazier, with offers that weren't food, like paintings, pieces of art, classes... I did a horseback riding class for pizza! It really evolved into an exchange of talents and passions." And even though Lamonaca is now a full time brick-and-mortar guy, he still welcomes bartering, once a day at 4 p.m. "Someone comes ...