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It’s a milestone in the months-long sales decline Bud Light has experienced since April, when critics vowed to boycott the beer after the company sent a commemorative can to a transgender influencer
Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3.
It's a milestone in Bud Light's months-long sales decline since early April, when critics who were angered by the brewer sending a commemorative can to transgender influencer Dylan Mulvaney vowed to boycott the brand.
Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Bump Williams Consulting.
After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.