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Sweeping changes shake up the farm kit dealer landscape >More in © John Deere Agricultural machinery dealers are the fundamental link between the shiny corporate world of the manufacturers and the gritty realities of farming. Without them, equipment has no easy route to farm and, crucially, no servicing or spare parts backup to keep it going once it gets there. Dealers that get the formula right garner loyal groups of customers and if they are compelled or coerced into switching brands, the customers will move with them, even if it means saying goodbye to their preferred machines. Manufacturers are well aware of this, but corporate shake-ups and ambitious sales targets can put relationships under strain.

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