QSR's Breakout Brand of 2020: BurgerFi Skyrockets to Wall Street
BurgerFi remains quality driven, even as it becomes growth driven as well. In a nearly 10-year span, BurgerFi went from a single-unit brand in a renovated Fort Lauderdale, Florida, Burger King to ringing the Nasdaq bell in New York City as a newly minted public company. President Charlie Guzzetta, who joined the now 130-unit chain as a marketing manager in 2013, says the experience “feels like it was the longest time and the shortest time, all rolled up into one.” Like any journey, BurgerFi started with a quest, and that was redefining how the world eats burgers. As Guzzetta explains, Bu...
Source: qsrmagazine.com