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Anheuser-Busch InBev reported a 10.5% drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a promotion with transgender influencer Dylan Mulvaney.
Bud Light lost its place as America’s best-selling beer after conservative figures called for a boycott.
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to a transgender influencer in April.
Bud Light's parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.
Some of the company's brands, like Busch Lite and Michelob Ultra, saw gains in the U.S.