Wellness vs F&B: New Recipe for Revenue Maximisation in Hotels?
In recent years, wellness tourism has emerged as a powerhouse in the global travel industry, with the market expected to reach a staggering USD 2.1 trillion by 2030. In response to the experiences during the pandemic that stressed the value of wellness, travel habits have now led towards seeking destinations that support physical and psychological health. Around the globe, renowned hotel brands now consider wellness as a key element in their offerings. Insights shared by Skift about the Wellness Real Estate Report 2023, released by RLA Global, claim that multiple brands, including Hilton and I...