Comcast will tweak 'Best-in-Home' Wi-Fi claim
Discontinue its "Roommate" (also referred to as "Living with AT&T") commercial; and Discontinue its "Best In-Home WiFi Experience" claim or modify it to refer to the specific attributes for which it can support a superiority claim. The advertising at issue had been challenged by AT&T Services, Inc. before BBB National Programs' National Advertising Division (NAD). Following NAD's decision (Case No. 6417), Comcast appealed, and AT&T cross-appealed, certain NAD findings and recommendations. Comcast internet service is delivered over its cable network, with the same speeds available to nearly ...