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It's a common assumption among marketers that if you can customize any form of marketing, particularly mobile advertising, you'll get better results. With this in mind, mobile marketing relies significantly on user tracking data as a cornerstone advertising strategy.
E-Mail IMAGE: "Customers with solar distributed generation are making it so utility companies don't have to make as many infrastructure investments, while at the same time solar shaves down peak demands when... view more Credit: Sarah Atkinson/Michigan Tech Beyond the environmental benefits and lower electric bills, it turns out installing solar panels on your house actually benefits your whole community. Value estimations for grid-tied photovoltaic systems prove solar panels are beneficial for utility companies and consumers alike. For years some utility companies have worried t...
Credit: Peter the Great St.Petersburg Polytechnic University A painful tradeoff between a number of infected and negative economic impact must be considered before deciding on the lockdown strategy within a city. As national economies continue to crumble, citizens wonder whether their governments did a good job at regulating the lockdown measures. Russian city of St. Petersburg is at the frontlines of this ongoing war with Covid-19. To combat this situation effectively, Russian government allocated significant funds for the research. Results followed. Scientists from Peter the Great St.Peters...
INFORMS Journal Management Science Study Key Takeaways: Changing an employee's hours during their shift, typically by having them stay longer, hurts restaurant revenue. Checks for parties handled by servers who'd been asked to stay longer during their shift dropped by 4.4%, on average. Servers asked to stay longer reduced the effort spent on upselling and cross-selling additional menu items. CATONSVILLE, MD, February 25, 2021 - Short notice versus no advance notice makes a huge difference when it comes to employee scheduling in the restaurant industry. New research in the INFORMS journal Ma...
E-Mail A team of researchers concludes that a game-theory approach may offer new insights into both the spread and disruption of viruses, such as SARS-CoV-2. Its work, described in the journal Royal Society Interface, applies a "signaling game" to an analysis of cellular processes in illuminating molecular behavior. "We need new models and technologies at many levels in order to understand how to tame viral pandemics," explains Bud Mishra, a professor at NYU's Courant Institute of Mathematical Sciences and one of the paper's authors. "At the biomolecular level, we explain how cellularizati...