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Consumers are searching online but not buying. Why?

Key Takeaways:
Discounting or couponing is not the most effective way to tap the power of retargeting in online marketing.
Customized seller recommendations may be more powerful than discounting.
Seller auctions that allow marketers to self-select in the retargeting process improve cost efficiency.
CATONSVILLE, MD, April 1, 2021 - Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and assumptions that can lead to wasted time and investments in ineffective marketing programs.
One of the more common ways online marketers attempt to solve this problem is to retarget, which tracks those consumers and reconnects with them at a later point by showing display ads when they browse other websites. You ve probably noticed this when using Google Search to find something, such as a pair of shoes, and then ....

United States , Thai Che , Zhenling Jiang , Youwei Wang , University Of California , Wharton School , Fudan University , University Of Pennsylvania , Washington University In St , Key Takeaways , Google Search , Marketing Science , Retargeting Based , Consumer Online Behaviors , Tat Chan , Washington University , Algorithms Models , Social Behavioral Science , Information Management Tracking Systems , Management Science Operations Research , Mass Media , ஒன்றுபட்டது மாநிலங்களில் , ஹாய் சே , பல்கலைக்கழகம் ஆஃப் கலிஃபோர்னியா , வார்டன் பள்ளி , பல்கலைக்கழகம் ஆஃப் பென்சில்வேனியா ,

Standing out from the crowd

Corporate strategies should be as unique as possible to enable companies to compete successfully in the longterm. However, the capital market and others often react negatively to the idea of unique strategies. This discourages companies from focusing on unique strategies, even though they would be beneficial. This contradiction is known as the uniqueness paradox . Researchers from Göttingen and Groningen Universities investigated the influence of different types of investors. Results were published in Strategic Management Journal. ....

Michael Wolff , Sebastian Firk , Jana Oehmichen , Strategic Management , Professor Michael Wolff , Franz Mayb , Strategic Management Journal , Business Economics , Group Organization , Social Behavioral Science , Management Science Operations Research , மைக்கேல் ஓநாய் , மூலோபாய மேலாண்மை , ப்ரொஃபெஸர் மைக்கேல் ஓநாய் , மூலோபாய மேலாண்மை இதழ் , வணிக பொருளாதாரம் , குழு ஆர்கநைஸேஶந் , சமூக நடத்தை அறிவியல் , மேலாண்மை அறிவியல் செயல்பாடுகள் ஆராய்ச்சி ,

Leaders take note: Feeling powerful can have a hidden toll

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New research from the University of Florida Warrington College of Business finds that feeling psychologically powerful makes leaders jobs seem more demanding. And perceptions of heightened job demands both help and hurt powerful leaders.
Trevor Foulk of the University of Maryland Robert H. Smith School of Business and Klodiana Lanaj, Martin L. Schaffel Professor at UF, note that while power-induced job demands are key to helping leaders more effectively pursue their goals and feel that their jobs are meaningful each day at work, these demands can also cause pain and discomfort, felt in the evening at home.
Power is generally considered a desirable thing, as leaders often seek power, and it s very rare for leaders to turn powerful roles down, Foulk said. However, this view is qualified by the fact that many leaders feel exhausted and overburdened by their work. Our work helps shed light on this paradox, as it helps us understand why leaders might want power ....

Trevor Foulk , Klodiana Lanaj , Martinl Schaffel , University Of Florida Warrington College Business , Florida Warrington College , Maryland Robert , Business Economics , Group Organization , Social Behavioral Science , Personality Attitude , Management Science Operations Research , Mental Health , Stress Anxiety , Personal Business , ட்ரெவர் தவறான , பல்கலைக்கழகம் ஆஃப் புளோரிடா வார்ரிங்டன் கல்லூரி வணிக , புளோரிடா வார்ரிங்டன் கல்லூரி , மேரிலாந்து ராபர்ட் , வணிக பொருளாதாரம் , குழு ஆர்கநைஸேஶந் , சமூக நடத்தை அறிவியல் , ஆளுமை அணுகுமுறை , மேலாண்மை அறிவியல் செயல்பாடுகள் ஆராய்ச்சி , மன ஆரோக்கியம் , மன அழுத்தம் பதட்டம் , தனிப்பட்ட வணிக ,

March/April 2021 Annals of Family Medicine Tip Sheet

Study Reveals New Hope for Men With Common Urinary Issues
A new systematic review of evidence recommends the use of behavioral self-management treatments for common urinary issues experienced by upwards of 70 percent of older men. Common symptoms include trouble urinating, increased frequency and incontinence. These symptoms can have a substantial negative impact on sleep, social functioning and quality of life. Several guidelines recommend self-management techniques like health education, advice on fluid intake, and bladder retraining; however, in practice, self-management is often excluded from the menu of treatment options that include medication and surgery.
Researchers at Bond University s Institute for Evidence-Based Healthcare found that self-management interventions reduced the severity of lower urinary tract symptoms. The reduction in symptoms appeared similar in groups receiving medications versus self-management interventions. However, compared with drugs alone, ....

City Of , United Kingdom , Ann Arbor , United States , Boston University , University Of Pennsylvania , University Of Minnesota , Courtney Benjamin Wolk , Janelle Davis , Loai Albarqouni , Hajira Dambha Miller , Martin Fortin , Michele Aubin , Annemm Loohuis , Joel Heidelbaugh , Eric Waselewski , Joelj Heidelbaugh , Jessical Taylor , Hannanm Braun , Leifi Solberg , Researchers At Bond University Institute For Evidence , Perelman School Of Medicine , Bond University , American Primary Care Research Group , Technology To Improve Urinary Symptoms , University Of Michigan ,

Study highlights barriers for women and marginalized groups in supramolecular chemistry

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A new study by the international network Women In Supramolecular Chemistry (WISC) has highlighted the equality, diversity and inclusion (EDI) issues faced by women and marginalised groups working within that field.
The network has also set out a calling in approach to address these issues.
The study, led by Dr Jennifer Leigh and Dr Jennifer Hiscock (both University of Kent) alongside WISC s wider team of international researchers, found that both men and women in the supramolecular community wanted to see more mentoring opportunities and more visibility for women and marginalised groups. There is a desire for more guidance during the transition from postdoctoral researcher to independent Principal Investigator, to ensure women can be retained and progress in supramolecular chemistry. ....

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