Consumers are searching online but not buying. Why?
Key Takeaways: Discounting or couponing is not the most effective way to tap the power of retargeting in online marketing. Customized seller recommendations may be more powerful than discounting. Seller auctions that allow marketers to self-select in the retargeting process improve cost efficiency. CATONSVILLE, MD, April 1, 2021 - Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and assumptions that can lead to wasted time and...
Source: eurekalert.org