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West Coast Grower Connected Cannabis Raises $30 Million

April 14, 2021 at 9:28 am
Published by NCV Newswire
Connected Cannabis Co. Announces $30 Million Capital Raise
Funding will fuel Connected’s national expansion into promising markets beyond California and Arizona for cannabis production at scale
SACRAMENTO, Calif., April 14, 2021 /PRNewswire/ Connected International Inc. (“Connected Cannabis Co.” or “Connected”), a premier cannabis cultivator, retailer and market leader in California, today announced the closing of a $30 million capital raise consisting of debt and equity financing. The round was led by existing investors Navy Capital and One Tower Group with participation from new investors Emerald Park Capital, an affiliate of Bryant Park Capital, and Presidio View Capital. ....

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Nike (NKE) - Former Nike Exec Craig Lyon Named New Head Of Marketing At Connected Cannabis

Nike Inc. (NYSE:NKE), Craig Lyon has opted to join Sacramento, California-based
Connected Cannabis as head of marketing.
“They have a special focus on authenticity and quality that has earned the brand its unprecedented market position, an aspect that instantly sparked my intrigue,” Lyon told Benzinga.
Led by CEO Sam Ghods and co-founded by Luke Coleman and Caleb Counts, the company managed to carve out its “market prominence with less than 1% of revenue going towards marketing,” Lyon explained.
“The opportunity to work for a legacy brand like Connected at this inflection point for the industry is what truly motivated me to work in cannabis,” he added. ....

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Connected Cannabis Co. Appoints Craig Lyon as Vice President, Head of Marketing

Connected Cannabis Co. Appoints Craig Lyon as Vice President, Head of Marketing
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Connected Cannabis Co. Appoints Craig Lyon as Vice President, Head of Marketing

Connected Cannabis Co. Appoints Craig Lyon as Vice President, Head of Marketing
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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How One Cannabis Company Sells Its Flower For Twice As Much

This article by Alex Halperin was originally published on WeedWeek, and appears here with permission.
At Hey Emjay, a Los Angeles delivery service, eighths start at $16 and top out at $70. Almost all of the $70 offerings are indoor-grown flower from two brands, Connected and Alien Labs. On Friday afternoon, with hundreds of more affordable options available, several of the two brands’ SKUs had sold out.
We’ve all heard 2020 was the year of the value brand. But no one seems to have told Connected, which acquired Alien Labs in 2017.
According to data firm BDSA, between January and September 2020, Connected/Alien Labs generated more retail revenue selling branded flower nearly $50M than any other company in California. (Value brand Pacific Stone was a distant second.) ....

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