Simu Liu weighs in on Momofuku chili crunch trademark bullying
A huge debate has been the talk of the foodie world surrounding the popular Asian condiment, chili crisp, and Canadian actor Simu Liu has a lot to ...
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A huge debate has been the talk of the foodie world surrounding the popular Asian condiment, chili crisp, and Canadian actor Simu Liu has a lot to ...
Small business owners have described Momofuku’s attempt to trademark the term ‘chili crunch’ as ‘trademark bullying’
Brands like Fly By Jing, MiLà and Momofuku Goods are available nationwide.
David Chang and Momofuku Goods have reportedly sent out cease-and-desist letters to fellow companies selling "chili crunch" or "chile crunch" under that name.
Celeb Chef David Chang (left) has been accused of 'trademark bullying' and of trying to conquer the condiment market. His legal action is centered around his chili crunch sauce, pictured right.