Detailed text transcripts for TV channel - MSNBC - 20130106:12:31:00
Wholistic view on how people behave. >> gabe zwickerman knows a lot about engaging customers. he says people will pay attention to your brand, if you challenge them and give them incentives. >> feedback, friends, and fun. those three things are what consumers and employees actually want. >> in other words, make your website feel like a game, where people get rewards for becoming involved. something marketers like gabe call gameification. >> starbucks loyalty program, work, frequent flier miles. >> this company helps businesses like silas' build customer engagement with this kind of game mechan...
Source: news source