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Not? how do you start? >> the first thing you need to start with, okay, what is the goal for the company? get some strong definitions of the metrics you want to improve. and understanding then what are the behaviors? what are the actions you want to really kind of drive the consumers or customers who are engaging products to achieve. that's where the creative thought comes in. how do we design a game or challenge per se to really make them think about your product or want to participate in what you have to offer. >> this can be something big or ongoing or little to get facebook likes. >> exact...

Wholistic view on how people behave. >> gabe zwickerman knows a lot about engaging customers. he says people will pay attention to your brand, if you challenge them and give them incentives. >> feedback, friends, and fun. those three things are what consumers and employees actually want. >> in other words, make your website feel like a game, where people get rewards for becoming involved. something marketers like gabe call gameification. >> starbucks loyalty program, work, frequent flier miles. >> this company helps businesses like silas' build customer engagement with this kind of game mechan...