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Says this really is an example of is the sort of power that 17-year-old, 18-year-old kids now have in this country through the internet. it's at their fingertips on twitter. last night he had 645,000 followers. now he's up to 690,000 as he takes on laura ingraham. and those are call influencers. when you have that sort of following you can influence the agenda. that's what the survivor students here at stoneman douglas would like to do. they'd like to influence the agenda in this country to ultimately restrict the sale of certain types of weapons like the ar-15. >> kerry sanders there in parkl...

Scouring for people just like samantha who marketers call influencers. social media users with large following whose interests range from fashion and fitness to foe to go fee, parenting, and, of course, celebrity. >> before social media, we relied heavily on traditional mediums like print and broadcast. that forces you to talk at consumers and be the interrupter and now with social media, you really have an opportunity to be part of that consumer dialogue. >> major corporations like coca-cola are cashing in, too, luring mega stars like selena gomez who can make an estimated $550,000 per post, ...