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At garmin international. who looks for people like samantha, influencers, whose influence range from information that, fitness, and of course celebrities. >> we relied on print and broadcast, that forces you to talk at consumers and be the interrupter. now with social media you have an opportunity to be part of the consumer dialogue. >> major corporations like coca-cola are cashing in to luring see lee na-gomez who can make $550,000 per post. >> it keeps the authentic vibe. >> 40% of people say they purchased an item after seeing it on social media. it'll be a 5 blld by 2020.

Scouring for people just like samantha who marketers call influencers. social media users with large following whose interests range from fashion and fitness to foe to go fee, parenting, and, of course, celebrity. >> before social media, we relied heavily on traditional mediums like print and broadcast. that forces you to talk at consumers and be the interrupter and now with social media, you really have an opportunity to be part of that consumer dialogue. >> major corporations like coca-cola are cashing in, too, luring mega stars like selena gomez who can make an estimated $550,000 per post, ...

For people like sara. social media users with large followers, fashion to fitness, photography, parenting and of course celebrities. >> before social media we relied on traditional medians, like print and broadcast. that forces you to talk at customers. and now with social media you have a opportunity to be part of the consumer dialogue. >> coca-cola is cashing in too, luring selena gomez who can make $550,000 per post were thanks to her 120 million plus followers. >> it's very effective. it keeps that authentic vibe that people like to get when they're on social media. >> some 40% of people s...