Called Kickstarter News Today : Breaking News, Live Updates & Top Stories | Vimarsana

You have an idea but need the dollars. >> reporter: got a good idea? yancy strikeler has an idea for your idea. >> to take whatever it is and put it out to the world and let them have a say versus, you know, some board room, some businessman. >> reporter: in this small office on new york city's lower east side, you won't find a board room, just strikeler and two dozen employees. the heart and soul of an internet company called kickstarter. their concept is simple, fund and follow creativity. >> it's a way for creative people of all time, artists, musicians, film makers, chefs, whoever, to brin...

>> people we never met before. >> reporter: to date, kickstarter raised more than $50 million and supported more than 20,000 projects, ranging from an artist who wanted to pen a handwritten letter to every person in the world to a short film nominated for an oscar last year. >> some of the projects on site, you know, are freem from people could get traditional money. other people, this might be their own chance top to create a place where that can happen, happen simply was the dream. >> reporter: a dream letting other dreams come to life. deborah feyerick, cnn, new york. >> the u.s. hit its de...

>> in this week's "connection" one internet company is helping people turn ideas into reality. a website called kick starter, a place to go if you have an idea but need the bucks. deborah feyerick reports. >> reporter: got a good idea? yancy strictler has an idea for your idea. >> take that project, piece of art, record, put it out to the world and let them have a say versus some boardroom, some businessman. >> reporter: in this small office on the lower east side you won't find a boardroom, just strictler and two dozen employees the heart and soul of an internet company called kickstarter. fu...

>> reporter: got a good idea? yancy strikeler has an idea for your idea. >> to take whatever it is and put it out to the world and let them have a say versus, you know, some board room, some businessman. >> reporter: in this small office on new york city's lower east side, you won't find a board room, just strikeler and two dozen employees. the heart and soul of an internet company called kickstarter. their concept is simple, fund and follow creativity. >> it's a way for creative people of all time, artists, musicians, film makers, chefs, whoever, to bring the ideas they have to life. >> repor...

Patronage and commerce. user post a plea for their projects and anyone can can support them with a financial pledge. in exchange the creator gives donors a reward or unique experience like a signed memento or tickets for screenings. you can see how much a project has been funded already and how many days remain to reach the goal. kickstarter won't give the creator any money until all funds have been raised. >> out biking or walking -- >> reporter: alex and mindy are two grad students who came up with an idea to create fashionable reflective clothing. >> we're both casual bike riders and wanted...