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All the latest martech and adtech news from Salesforce, Cyara, Braze, Validity, Permutive, Neustar, GupShup, Databricks and Smart.ly

Facebook CBO helps you distribute campaign funds to optimize performance. In this post, discover best practices for using the strategy and follow our tutorial to launch your own campaign.

Acceleration of Online Shopping in 2020 Yielded Robust Growth Across Digital Channels in the First Quarter of This Year, Kenshoo Report Reveals Paid search spending was buoyed by commerce advertisers, Retail Media grew with the expansion of publishers, and social media ad prices were a key factor in spending growth News provided by Share this article Kenshoo, a global leader in marketing intelligence and activation technology, is releasing the Q1 2021 Digital Marketing Quarterly Trends Report, outlining the digital advertising trends that dominated the first quarter of 2021. The sustained po...

This is interesting - Facebook has published a new research paper that outlines its proposed new approach which would enable it to essentially offer Campaign Budget Optimization across multiple platforms from one ad campaign, as opposed to being confined to a single app. The new process seeks to provide more, simplified alternatives to automated ad bidding, thereby optimizing ad spend across various apps from a single budget stream. As explained by Facebook: "Consider an advertiser who uses the Facebook platform to advertise a product. They have a daily budget that they would like to spend on...

SMX Overtime: Eternal testing, the key to Facebook Ads success SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies. Amy Bishop on December 21, 2020 at 11:11 am More SMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month, I had the pleasure of presenting at the fall virtual SMX. Though nothing replaces the ability to network in-person, SMX did a great job creating an experience that facilitated the discussions and networking that we’ve all been missing, i...