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There’s a whole generation of people in the world who can’t look at a can of Campbell’s Soup without thinking of the iconic artist, Andy Warhol, one of the most celebrated figures in the visual arts movement.
Warhol is considered a visionary and renowned for his work with bright colours and kitschy elements, his exploration of the bridges between art and celebrity culture and how he was instrumental in bringing pop art to the masses. “Pop Art is for everyone,” Warhol famously said.
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In tribute of Andy Warhol s iconic Campbell’s soup art that debuted 60 years ago, Campbell Canada joined forces with The Andy Warhol Foundation to release four limited-edition soup cans reminiscent of Warhol’s iconic pop art. Paying homage to original Warhol s choices, the label designs will be available in the Campbell’s Condensed Cream of Mushroom Soup and Tomato flavors.
“We are very excited about collaborating with The Andy Warhol Foundation on this pop art initiative and celebrating the enduring and inspiring relationship Andy Warhol had with Campbell’s soup,” said Mieka Burns, Vice President Marketing at Campbell Canada. “These special edition soup cans serve to remind us that there is joy, warmth, and light that can be found in simple things around us. We look forward to bringing this concept to life through our campaign by sharing examples of real-life pop art inspired by the cans – there are always new and creative ways we can brighten up our days.”