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prices. it s such an important reminder, though, some of the folks who own these gas stations, they re small business owners. and their competitor has the price advertised right there. we go to the lowest price. i do it. christine romans, thank you so much. new day continues right now. good morning to our viewers in the united states and all around the world, i m john berman in highland park, illinois. brianna keilar in new york this morning. i am standing right on the parade route. 25 miles north of chicago, where yesterday at 10:15 a.m. a gunman opened fire in the middle of a fourth of july parade, killing six people. injuring 25 more. there you can hear the gunshots ringing out there in rapid s succession, in the middle of this, what was supposed to be joyous moments. in fact, you can still see behind me, this moment frozen in chair. beach chairs still litter the streets here for blocks and blocks. i see a towel, a frisbee, a beach ball, all left behind ....
This happens every time. it makes consumers feel they re getting cheated but what it is, many times, the small business owners are trying to make it up. those selling gas, the margins are very low. they want lower gas prices because when you have more money in your pocket you walk inside the convenience store and you buy other stuff. and they make more money on the candy bar than the gas. the margin is bigger on the candy bar than the gas. it s a complicated set of factors from the gas station to your gas tank. there s an awful lot of economicl companies are drillin the oil what s frustrating for the white house is what will be big profits for the igbig oil companies. for jane and jill just filling up their gas tanks, it they re looking to place the blame. the white house can t lower gas ....