The first L.A. outpost of Portland, Ore.-based dispensary Serra (which is the Italian word for greenhouse, by the way), this Beverly Grove space marks another first the first cannabis dispensary with an interior envisioned by local design firm Commune, crafters of SoCal cool whose high-end-with-a-hint-of-hippie projects include the Ace Hotel in Palm Springs and DTLA. That vibe is evident here thanks to floor-to-ceiling windows that fill the space with natural light, lots of pale oak and brass accents, cement-tile floors and potted plants. The shopping experience feels more jewelry boutique than pot shop thanks to products displayed on counters clad with Carrara marble, freestanding glass vitrines and, around the central “flower bar,” an oval-shaped counter in the middle of the shop topped with a brass mesh trellis where the cannabis flower is showcased.