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Carbon labels: Why do some consumers ignore CO₂e information on-pack? Fresh research reveals that some people avoid carbon information where possible. If carbon labelling on food were made mandatory, however, might this change? It is generally understood that consumers want to know more about the environmental impact of their food. According to one recent EU study, 57% of EU consumers are receptive to environmental claims when making purchase decisions. However, it is not known how consumers respond to the presence of CO₂e labels. A research team in Sweden has sought to find out. Climate labels: a growing trend The agri-food system is responsible for approximately one-quarter of all global greenhouse gas emissions. ....
The agri-food system is responsible for approximately one-quarter of all global greenhouse gas emissions. In an effort to increase environmental transparency and mitigate carbon emissions, a small number of food and drink brands are incorporating carbon footprint labelling on-pack. In 2019, oat drink producer Oatly introduced carbon footprint data via a partnership with Carbon Cloud. In early 2020, meat alternative brand Quorn started introducing carbon footprint data, certified by the Carbon Trust, for some its products. A few months later, in August 2020, Upfield – in partnership with Quantis – announced plans to introduce on-pack carbon labelling to 100 million packs of margarine and spreads by the end of 2021. ....