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action. the washington post calling for end of diet culture. arguing that it's mean to make people feel bad about being overweight. let them be overweight. who care ifs it leads to diabetes or obesity or even death. big sugar, big juice, big cereal, that's the worst. they're colluding to hurt prophets and rigged -- profits and saying frosted flakes are healthy. probably tough and they're using things like celebrities like michelle obama to get kids hooked on sugar from the jump. >> she's working with a private equity company that specializes in junk food driven by celebrity partnerships and they do for instance the rocks energy drink that's loaded with sugar and went to her and her pitch was simple. you'll be a billionaire like the rock if we follow a tr tried and true business strategy getting kids hooked early on sugary drinks. >> jesse: letting them fattedden up our kids to make money. the juice industry is a scam.