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Dublin-based Keywords Studios has continued it acquisition spree, buying Indigo Pearl and Jinglebell Communications for up to €4m. The deals will further the group’s strategy to become the “go to” technical and creative services platform for the global video games industry, according to a statement from the company. This brings Keywords’ total acquisitions this year to seven, all of which have been made since it raised €110m in a placing in May. Led by Caroline Miller and founded in 2000, Indigo Pearl is a full-service PR agency specialising in the video game sector. Indigo Pearl’s clients include Epic Games, Google Stadia, Devolver Digital, Sony PlayStation, Ubisoft Entertainment and Niantic. ....
Keywords acquires Indigo Pearl and Jinglebell, strengthening its Marketing and Audio services Keywords Studios today announces the acquisitions of UK-based Indigo Pearl and Jinglebell Communications, located in Italy. Led by Caroline Miller and founded in 2000, Indigo Pearl is a full-service PR agency specialising in the video games sector. Based in London, Indigo Pearl s team of ten professionals delivers traditional as well as social media and influencer-driven campaigns. The company also provides technology-enabled asset management solutions through its PXN and DXN digital platforms to ensure fully audited access to its clients marketing and PR materials for consumer and trade press and influencer-based communications. ....