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Exhibitors, trade visitors, buyers and the media offer a positive assessment of the virtual events that took place in the week from 8 to 12 March - Keen interest in networking - High international pa. ....
65,700 Users Visited Digital ITB Berlin NOW 15 March 2021 From 8 to 12 March 2021, the World’s Leading Travel Trade Show - ITB Berlin - gathered the industry on its new and entirely virtual platform at ITB Berlin NOW. Took place digitally due to the pandemic, during the five-day event, around 65,700 users visited the online platform, of whom around two-thirds (64.5 percent) were from other countries. Taking as its slogan ’ The digital Meet-up for the Travel Industry. Anytime. Anywhere.’, the trade show gave participants a unique virtual meeting place in surely one of the most challenging times in recent decades. 3,513 exhibitors representing destinations, hotel chains and tech companies from 120 countries made use of the new format to present their products and services. There was also keen media interest. Over 1,000 media representatives and travel bloggers from 54 countries covered the event live. ....