US brand Ingredients targets APAC's 'lagging' clean beauty market with 'transparent' approach
The US duo who sold a premium men’s grooming brand to Procter & Gamble are now targeting APAC markets with its latest venture – transparency focused skin care brand called Ingredients. The brand is the latest venture by Myriam and Eric Malka, the duo behind The Art of Shaving. The prestige men’s grooming brand was bought over by Procter & Gamble in 2009 for an undisclosed amount, but industry sources estimated that P&G likely paid around $60 million for the brand. With its foray into the world of clean beauty, Ingredients aims to take a truly transparent appr...
Source: cosmeticsdesign-europe.com