Alpine Takes the Road Less Travelled for Debut TV Campaign
Creative 54 Add to collection Capturing the power of change, Havas Paris launches the film aligning Alpine's ideas with its new investments in Formula 1 For the first time in its history, the Alpine brand is communicating on television. A film with breathtaking images produced by Havas Paris. Going off the beaten track, fighting boredom, and daring to escape the norm, such is Alpine's vision of the world embodied through a highly graphic film. A founding step for the brand, relaunched in 2016, which had never before invested in TV. The 45-second film tells the story of how, in a standardised...
Source: lbbonline.com