Ford picks up where it left off | BusinessWorld
Kap Maceda Aguila FORD PHILIPPINES is definitely doubling down on a bet that has clearly been enabling it to cash in consistently. With the launch of the Ford Ranger FX4 Max, the Blue Oval is serving notice that it is not just about to yield the 4×4 pickup crown which it annexed last year (cornering 41% of total segment sales). The Ranger, in particular the Ranger Raptor, continues to be a popular pickup model in the country. Last year, two of every three Raptors sold in the ASEAN region went to a Filipino, revealed Ford Philippines President and Managing Director PK Umashankar. In fact, sin...
Source: bworldonline.com