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Kap Maceda Aguila FORD PHILIPPINES is definitely doubling down on a bet that has clearly been enabling it to cash in consistently. With the launch of the Ford Ranger FX4 Max, the Blue Oval is serving notice that it is not just about to yield the 4×4 pickup crown which it annexed last year (cornering 41% of total segment sales). The Ranger, in particular the Ranger Raptor, continues to be a popular pickup model in the country. Last year, two of every three Raptors sold in the ASEAN region went to a Filipino, revealed Ford Philippines President and Managing Director PK Umashankar. In fact, sin...

PHOTO FROM TOYOTA MOTOR PHILIPPINES CORP. PHOTO FROM TOYOTA MOTOR PHILIPPINES CORP. PHOTO FROM TOYOTA MOTOR PHILIPPINES CORP. PHOTO FROM TOYOTA MOTOR PHILIPPINES CORP. PHOTO FROM TOYOTA MOTOR PHILIPPINES CORP. ILLUSTRATION BY SHERYL C. ALEGRE Toyota gives the country’s best-selling sedan its sportiest groove AS THE PERENNIAL automotive leader in the country, you could say that whatever Toyota does, and its underlying ramifications, will be big. Still, it’s not possible to overprocess last week’s launch of the Toyota Vios GR-S variant. With the GR-S standing for Gazoo Racing Sport, this ...

BusinessWorld WHAT’S IN a logo? “Every one of us loves brands, and we immediately recognize a brand by its logo,” said Peugeot Brand CEO Linda Jackson, during the global reveal of the French car maker’s newest insignia. If you’re counting, it’s only the 11 th iteration of the brand’s emblem since it opened shop back in 1850. “But it’s not just about a logo, but adding value (and conveying that) our brand is desirable.” The reimagined symbol is expected to first appear on a vehicle through the all-new Peugeot 308 sedan to be launched this year, and will syst...

PHOTO COURTESY OF RANDY DEL VALLE PHOTO COURTESY OF RANDY DEL VALLE PHOTO COURTESY OF RANDY DEL VALLE Facility made of upcycled materials is considered a ‘milestone’ IT’S ALL ABOUT promoting a “circular economy,” says Randy Del Valle, Pilipinas Shell general manager and VP for its mobility business in the country. Partnering with Green Antz Builders, the global energy company’s Philippine operations recently completed its very first retail station in the country using so-called eco-bricks. Green Antz Builders made the eco-bricks from upcycled plastic waste. In th...

February 1, 2021 | 12:03 am Font Size All-new Agilis 3 boasts longevity, other benefits LAST WEDNESDAY, Michelin unveiled its all-new Agilis 3 tire, designed specifically for light commercial vehicles including light trucks, vans, and pickups. During the online launch event, company executives explained how the need for “sustainable mobility” has been magnified by the COVID-19 pandemic — with logistics being a crucial cog of daily life. Michelin thus sees the newest iteration of the Agilis line as a decisive answer to the even more important role of mobility during this time, a...