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Consumers are absorbing higher labor and materials costs in the form of thinner rolls, smaller cans and lighter bags, and experts say such “shrinkflation" will ramp up in the months to come.
Consumers are absorbing higher labor and materials costs in the form of thinner rolls, smaller cans and lighter bags, and experts say such “shrinkflation" will ramp up in the months to come.
As inflation threatens to crest double digits for CPGs by the end of the year, consumer price sensitivity also is increasing while volume consumption is decreasing – creating an “uncertain, idiosyncratic and uneven” market in which manufacturers must swiftly and prudently manage revenue growth levers, according to Information Resources Inc.