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How BMF embraced real artists for TasmanAi

How BMF embraced real artists for TasmanAi
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2024 CB HOT LIST #5: BMF

Notable work included Aldi ‘Shop Aldi First’ and ‘Christmas - Go Big on the Little Things’; Afterpay ‘Where You Wouldn’t Believe’; Tourism Tasmania ‘Off Cuts’ and ‘Come Down For Air’

Tourism Tasmania launches image generator Tasmanai using Tasmanian artists instead of algorthims in new campaign via BMF and Orchard

Tourism Tasmania has launched an image generator ‘TasmanAi’, which instead of using artificial intelligence turns people’s prompts into original art made by local Tasmanians. The new campaign was created by BMF and Orchard with PR driven by Havas Red and media by Starcom. Through the new platf

Tourism Tasmania champions local artists with new AI generator, via BMF

Tourism Tasmania champions local artists with new AI generator, via BMF
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