2024 CB HOT LIST #5: BMF
Notable work included Aldi ‘Shop Aldi First’ and ‘Christmas - Go Big on the Little Things’; Afterpay ‘Where You Wouldn’t Believe’; Tourism Tasmania ‘Off Cuts’ and ‘Come Down For Air’
Source: campaignbrief.com
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Tourism Tasmania launches image generator 'Tasmanai' using Tasmanian artists instead of algorthims in new campaign via BMF and Orchard
Tourism Tasmania has launched an image generator ‘TasmanAi’, which instead of using artificial intelligence turns people’s prompts into original art made by local Tasmanians. The new campaign was created by BMF and Orchard with PR driven by Havas Red and media by Starcom. Through the new platf
Source: campaignbrief.com
Tourism Tasmania unveils image generator TasmanAi via BMF & Orchard
Using real artists instead of AI.
Source: adnews.com.au
Tourism Tasmania Launches AI Tool That Turns Prompts Into Art, Via BMF And Orchard
Tourism Tasmania has launched an image generator, ‘TasmanAi’, which instead of using artificial intelligence, turns people’s prompts into original art made by local Tasmanians.
Source: bandt.com.au
Google's APAC Creative Head Tara McKenty Joins BMF as Chief Innovation Officer and Co-ECD, David Fraser Promoted to Co-ECD
Little Black Book, Tara McKenty joins BMF as chief innovation officer after her time as Google APAC creative head
Source: lbbonline.com