Tourism Tasmania unveils 2024 'Off Season' via BMF
A series of winter ‘heroes’ set against backdrops of unique Tasmanian experiences.
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A series of winter ‘heroes’ set against backdrops of unique Tasmanian experiences.
Notable work included Aldi ‘Shop Aldi First’ and ‘Christmas - Go Big on the Little Things’; Afterpay ‘Where You Wouldn’t Believe’; Tourism Tasmania ‘Off Cuts’ and ‘Come Down For Air’
Their favourites of the year..
Tourism Tasmania has launched a new campaign in partnership with agencies BMF, Starcom and Orchard. The campaign follows the award-winning Off Season winter campaign, which won Gold and Silver earlier this month at the Australian Effie Awards. Come Down For Air is a meaningful invitation for A
Little Black Book, Tara McKenty joins BMF as chief innovation officer after her time as Google APAC creative head