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'Fresh, Local, Quality' — How Unverifiable Opinions Evade False Advertising Claims | Kattison Avenue | Issue 8 - Spring 2022 | Katten Muchin Rosenman LLP - Vimarsana News

'Fresh, Local, Quality' — How Unverifiable Opinions Evade False Advertising Claims | Kattison Avenue | Issue 8 - Spring 2022 | Katten Muchin Rosenman LLP

For a consumer, the words "Fresh. Local. Quality." attached to a product might draw connotations of craft beer, artisan goods or farm-to-table restaurants. But could a competitor sue...

Bimbo Bakeries Sues United States Bakery Under Lanham Act - Vimarsana News

Bimbo Bakeries Sues United States Bakery Under Lanham Act

Bimbo Bakeries USA, Inc. alleged that United States Bakery engaged in false advertising when it used the tagline Fresh. Local. Quality. A jury deemed US Bakery’s tagline false advertising and awarded Bimbo Bakeries over $8 million in damages.