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U.S. trade shows are continuing their robust return to face-to-face, attracting industry professionals from far and wide to connect and conduct business on bustling show floors. Here are two major events that pulled off successful and record-setting editions recently.
The pet industry’s premier trade show and conference for pet retailers, product manufacturers, importers and thought leaders recently converged in Orlando, Fla., to celebrate a triumphant return to live and in-person events.
Pandemic be damned! These three associations found rich and meaningful ways to connect with their members through digital events. The numbers were record-breaking for all involved, but how they got there were different paths. Explore the many routes of success when doing virtual.