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Shrinkflation isn't new, experts say. But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation.
No, you're not imagining it — package sizes are shrinking.
It's the inflation you're not supposed to see.
It’s the inflation you’re not supposed to see.
Manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation.”