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Shrinkflation isn't new, experts say. But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation.
You may be getting less for your money without even noticing.
As COVID-19 restrictions continue to lift, manufactures around the globe are still feeling the pinch. Rising production costs have forced companies to look for new ways to maintain profits, and it’s costing consumers more for less product.
Manufacturers are again downsizing packaging in an effort to ease the hit from inflation. Are they going too far?
A small box of Kleenex now has 60 tissues; a few months ago, it had 65. Chobani Flips yogurts have shrunk from 5.3 ounces to 4.5 ounces.