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Central Pattana launch ‘The Great Chinese New Year 2021’ campaign
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published :
26 Jan 2021 at 22:40
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‘Central Pattana’ invests THB 200 mil in Q1’s marketing campaigns, joining hands with all parties to spearhead effort to drive Thai economy – starting off with the launch of ‘The Great Chinese New Year 2021’ campaign to celebrate Year of the Golden Ox, with strict hygiene and safety standards
Unveiling 3 main strategies: 1) Running a big impact campaign aimed at boosting spending and fully supporting its tenants; 2) strengthening its business ecosystem by partnering with hospitality businesses to drive economic growth for the main industries and supporting the government in helping farmers and SMEs; and 3) responding to the ‘Next Normal’ by keeping up its guard nationwide while reaffirming ‘Central s Hygiene & Safety Master Plan’ ....

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