Signet Pops on Upbeat Holiday Sales. CEO Says to Expect More Gains.
A Zales Jewelers store, a subsidiary of Signet Jewelers, in New York. Mark Kauzlarich/Bloomberg Signet Jewelers shares jumped 7% on Thursday, following the company’s upbeat holiday sales numbers, its best holiday showing in nearly a decade. Its CEO attributed the success to the company’s multiyear transformation, which emphasized digital capabilities long before Covid-19 hit. Signet (ticker: SIG) said that preliminary sales for the nine-week holiday period ending Jan. 2 were flat year over year, at $1.8 billion. Same-store sales increased 5.6% from the year-ago perio...