Fox TV Stations Taps Comscore for Advanced Audience Currency
The station group will use Comscore as an alternative currency for local television buying
Source: tvtechnology.com
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Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV
12.09.2022 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support ...
Source: wallstreet-online.de