Toyota aims to attract young Asian American customers with original anime series
Toyota is taking its brand to the next level with an anime series aimed at showcasing its vehicles and engaging young audiences. About the series: Produced by Long Beach, California-based Intertrend Communications, “Grip” consists of five episodes centered around Jae Kang and his team as they combat the dominance of automated driving in a futuristic city controlled by SynthCorp. In a world where driving excitement has waned, Kang, in his GR Corolla, races against time to thwart impending doom.