Challenged Agreements News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Second Circuit’s decision in 1-800 Contacts v. Federal Trade Commission cleared the way for manufacturers to employ search term ad agreements or keyword bidding agreements to protect their brand names and trademarks on the internet in certain contexts.

Introduction - Have you ever searched for a brand’s name online only to find that the first link leads to a competitor’s or reseller’s website? This can be a major problem for...